Hotels in Florence

Florence: Where Art Flows Like the Arno

Discover the charm of Florence, Alabama, where the banks of the Tennessee River meet rich cultural heritage. Stroll through the vibrant downtown, filled with unique shops, art galleries, and delightful eateries. Uncover history at the Florence Museum, showcasing local art and Native American artifacts. Nature lovers can explore the lush landscapes at the nearby Joe Wheeler State Park, perfect for hiking and fishing. With its blend of Southern hospitality, artistic spirit, and scenic beauty, Florence invites travelers to savor a delightful getaway that feels both refreshing and timeless. For our best hotel rates in Florence and to enhance your stay, be sure to check out Hotels.com's Last-Minute DealsOpens in a new window on travel.

Discover great hotels in Florence

Florence, Alabama offers a variety of hotel accommodations, from cozy boutique hotels to well-known chains. Many options feature comfortable guest rooms and convenient amenities, making it easy to explore the city's charm and attractions. Whether you prefer modern stays or local character, Florence has something to fit your needs. Here are some of the best hotels in Florence that our travelers love:

1. GunRunner Boutique HotelOpens in a new window: This charming 3.5-star hotel offers a unique lodging experience characterized by its stylish atmosphere and attention to detail. With a variety of entertainment options including Premium Television Channels and Netflix, guests are sure to relax in comfort. The hotel's vibrant location near the city center enhances its appeal, making it perfect for leisure travelers looking to explore the area. The reviews highlight the hotel's distinct ambiance and exceptional service, ensuring a memorable getaway that feels personalized and special.
2. Renaissance Shoals Resort and SpaOpens in a new window: As a 3.5-star resort, this hotel caters to travelers seeking a luxurious escape. With a full-service spa offering advanced massage treatments and a relaxing hot tub, it’s a sanctuary for those looking to unwind. The property also features accessible pool services and a business center, making it ideal for both relaxation and productivity. Guests appreciate the friendly atmosphere and the well-kept facilities, making it a favorite retreat that promises a rejuvenating experience in a prime location.
3. The Stricklin HotelOpens in a new window: This 3.5-star hotel is an ideal choice for business travelers seeking comfort in a vibrant downtown setting. Featuring modern amenities and a 24-hour business center, it ensures a seamless experience for those on the go. Guests rave about the clean, inviting rooms and the perfect location near live music venues and dining options. The hotel embodies a blend of convenience and charm, making it a standout option for those looking to balance work and leisure during their stay.

Top locations to stay in Florence

When visiting Florence, Alabama, great areas to stay include Tuscumbia, Muscle Shoals, and East Florence. Tuscumbia is known for its rich musical heritage and vibrant arts scene, while Muscle Shoals boasts scenic river views and historic landmarks. East Florence offers convenient access to downtown attractions. For first-time visitors, Tuscumbia is best suited due to its diverse cultural offerings and historic sites.

1. TuscumbiaOpens in a new window: Tuscumbia is a charming destination perfect for travelers looking to explore rich history and culture. The city is home to the famous Fame Recording Studios and Alabama Music Hall of Fame, making it a must-visit for music enthusiasts. You can stroll through Ivy Green, the birthplace of Helen Keller, which offers a unique glimpse into her life and legacy. The local churches and cathedrals add to the area's historic charm, while the Shoals Community Theater provides a vibrant cultural scene. For those who enjoy the outdoors, the nearby Thompson Trailhead and Nature Trails Trailhead offer scenic walks and adventures.
2. Muscle ShoalsOpens in a new window: Known for its musical heritage, Muscle Shoals is a vibrant area where you can dive into the sounds that shaped American music. With attractions like Fame Recording Studios and the Alabama Music Hall of Fame, it’s a haven for music lovers. Enjoy the stunning views along the river, and appreciate the local churches and monuments reflecting the area’s rich history. For cultural experiences, the Shoals Community Theater hosts various performances throughout the year. Muscle Shoals also offers shopping at the Regency Square Mall, making it easy to find that perfect souvenir.
3. East FlorenceOpens in a new window: East Florence is a delightful spot where you can enjoy a more laid-back atmosphere while still being close to the action of Florence. With its picturesque surroundings and local charm, it's a perfect base for exploring nearby attractions. While not as bustling as its neighbors, East Florence has access to lovely parks and recreational areas. It’s an ideal locale for those looking for a quieter stay, yet still wanting to experience the exciting culture and history of the Shoals area.

Things to do in Florence

Florence is a vibrant city where the banks of the river invite leisurely boating, while nearby parks offer a perfect backdrop for picnics or dancing under the stars. With lively festivals and a rich tapestry of art, it’s a delightful escape for those eager to explore and celebrate life.

• Renaissance TowerOpens in a new window – Head to Renaissance Tower for a taste of modern architecture mixed with local culture. The view from the top offers a stunning perspective of the surrounding area, and the tower's proximity to museums and the river makes it an ideal starting point for your exploration of Florence.
• Kennedy-Douglass Center for the ArtsOpens in a new window – Dive into the local art scene at the Kennedy-Douglass Center for the Arts. This vibrant arts center showcases a variety of exhibitions and events, providing a glimpse into the creativity that flourishes in Florence. Spend some time enjoying the artwork and perhaps even participating in a workshop to unleash your own artistic side.
• Key Cave National Wildlife RefugeOpens in a new window – Nature enthusiasts will love Key Cave National Wildlife Refuge, where you can explore diverse habitats and keep an eye out for local wildlife. This natural reserve is perfect for hiking and birdwatching, offering a peaceful retreat just a short drive from the city. Bring your binoculars to see the variety of species that call this place home.
• Larimore HomeOpens in a new window – Discover the rich history of Florence at the Larimore Home. This historic house allows you to step back in time and learn about the area's past through its preserved architecture and artifacts. Guided tours provide fascinating insights, making it a great spot for history lovers.
• Children's Museum of the ShoalsOpens in a new window – Bring the family to the Children's Museum of the Shoals for a day of fun and learning. This interactive science museum features hands-on exhibits that engage children’s curiosity and creativity. It’s a fantastic way for kids to explore science and art in an entertaining environment.

5 tips for savvy savings when booking a hotel in Florence

1. Book for the cheapest times: The most budget-friendly times to visit Florence are January, February, and November, when hotel prices tend to be lower. For those looking to explore the city’s rich history and culture, staying for at least 2 to 3 days is recommended. This duration allows visitors to appreciate key landmarks, cultural sites, and historical attractions, including renowned museums and the scenic river. Traveling during these months offers great value for money, making it an ideal choice for anyone on a budget.
2. Look for last-minute deals on Hotels.com: To find last-minute deals to Florence, start by exploring the DealsOpens in a new window or Last-Minute DealsOpens in a new window sections on Hotels.com, where you may discover discounted hotel rates as your travel date approaches. Consider enabling email alerts or push notifications to stay informed about flash sales and special promotions. With the Smart ShoppingOpens in a new window tool available in the app, you can easily compare room rates and amenities, helping you identify the best hotel deal. You'll be among the first to know if prices drop or new rooms become available, maximizing your chances of securing a great offer.
3. Be flexible with dates: Prices can fluctuate based on factors such as the hotel's location, star rating, and time of year, so being flexible with your travel dates may help you save on your hotel stay in Florence. If you're seeking a unique experience, boutique hotels often provide a more personalized touch and may offer better value. When you book through Hotels.com, we'll inform you whether the price for your chosen dates is above or below the average. If the price is on the higher end, we'll suggest alternative dates that could lead to more affordable options, increasing your chances of finding a great deal.
4. Consider your location: Hotels near the city center usually tend to be more expensive, but thanks to Florence's excellent public transportation, you might discover a more affordable independent hotel a bit further out that still has great connections. If you're interested in exploring alternative, less crowded neighborhoods or even some lesser-known nearby towns, you can often find excellent value for your money. Opting for these alternative locations could provide a more authentic and budget-friendly experience.
5. Join One Key™: Become a One Key MemberOpens in a new window for free and book your next stay in Florence. Save on over 100,000 hotels worldwide with exclusive member prices. As a member, you can quickly progress through the tiers and enjoy perks, like free room upgrades when available and food and beverage discounts at select VIP Access properties.

Best time to go to Florence

Florence experiences its lowest average temperature in January, at 40.1°F (4.5°C), while July is the hottest month, with an average temperature of 79.0°F (26.1°C). April is typically the wettest month. If you’re looking to soak up the lively atmosphere in Florence, June, July, and October are the peak months to visit, bustling with fellow travelers. During this peak period, the weather is mostly sunny, accompanied by light rainfall. However, if you prefer a more relaxed experience, January, February, and December are perfect for a quieter getaway, marked by light rainfall and mostly sunny to mostly cloudy conditions.