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1 room, 2 adults

Assembly Hotel London, London

3.5-star3.5 stars
27 - 31 Charing Cross Road, London, England, WC2H 0LS, United Kingdom

3.5-star hotel with bar/lounge, near Leicester Square
  • Free WiFi
  • Collect nightsYou can collect® Rewards nights here
  • The experience was fantastic and the front office guys, Raa and Shah, were aboslutely…Jun 10, 2019
  • Great location! Nice and simple room. Don’t need all the extras. Jun 9, 2019
1001See all 1,001 reviews
From 284 reviews

TripAdvisor Traveller Rating

Assembly Hotel London, London

from $151
  • Standard Double Room (Snug)
  • Standard Double Room
  • Superior Double Room (Nest)

What’s around Assembly Hotel London, London


  • In London City Centre
  • Leicester Square - 2 min walk
  • London Coliseum - 3 min walk
  • St. Martin-in-the-Fields - 3 min walk
  • The Strand - 3 min walk
  • National Gallery - 4 min walk
  • Trafalgar Square - 4 min walk
  • Nelson's Column - 5 min walk

Getting around

  • London (LHR-Heathrow) - 42 min drive
  • London (LCY-London City) - 48 min drive
  • London (LTN-Luton) - 60 min drive
  • London (STN-Stansted) - 70 min drive
  • London (SEN-Southend) - 88 min drive
  • London (LGW-Gatwick) - 90 min drive
  • London Charing Cross Station - 5 min walk
  • London Waterloo Station - 19 min walk
  • London Waterloo East Station - 21 min walk
  • Leicester Square Underground Station - 1 min walk
  • Charing Cross Underground Station - 4 min walk
  • Covent Garden Underground Station - 6 min walk

At a glance

Key facts

Hotel size

  • This hotel has 121 rooms


  • Check-in time 2 PM-1 AM
  • Check-out time is 11 AM

Required at check-in

  • Credit card deposit required

  • Government-issued photo ID required

  • Minimum check-in age is 18

Travelling with others


  • Pets not allowed


  • Free WiFi in public areas

  • Free WiFi in rooms



  • No parking

Other information

  • Smoke-free property
* See small print for additional details or extra charges

In the hotel

Food and drink
  • Continental breakfast daily (surcharge)
  • Bar/lounge
  • 24-hour front desk
  • Luggage storage
  • Elevator/lift

In the room

Home comforts
  • Air conditioning
Freshen up
  • Private bathroom
  • Shower only
  • Free toiletries
  • Hair dryer
Stay connected
  • Free WiFi
  • Daily housekeeping

Assembly Hotel London, London’s small print


This property only accepts debit or credit cards for all onsite payments. Cash is not accepted.

Also known as

  • Assembly Hotel
  • Assembly London
  • Assembly Hotel London England

Optional extras

Continental breakfast is offered for an extra charge of GBP 15 for adults and GBP 15 for children (approximately)

We have included all charges provided to us by this property. However, charges can vary, for example, based on length of stay or the unit you book.

London, England, United Kingdom

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Recent reviews

Fabulous 8.8 From 1,001 reviews

Very Good 8.0
Great central location, very small room, no closet, no fridge nor safe.
Sibylle, usTrip with friends
Very Good 8.0
Great location
The location is great, staff was very friendly. Rooms were very clean but small. Restaurant is great for breakfast.
Dagmar, us6 night family trip
Good 6.0
Great location, terrible service.
Overall the hotel was good. If you’re looking for a place to sleep in a convenient location, then this is the perfect spot. But be aware comfort and service is at the very last of their priorities (It was a hassle to try to get an extra pillow since they only had 2 very flat ones, and our phone charger even disappeared while we were out). Great location, but would definitely think twice before coming back.
Juan, usRomance trip
Very Good 8.0
Excellent staff
Our booking started out with my making a mistake on booking the room a day earlier than we needed to. But, they did not refund us for that extra day we did not use the room because it was a non refundable booking. The “ clean the filter” alarm in the room went off and they had to change our room. The staff was incredibly COURTEOUS and accommodating for these issues and credited us for breakfast for the 3 days we stayed there. Excellent location close to all major attractions. Suggest a comfortable chair in the room vs a plastic rabbit. There is no TV, which we did not miss at all. Overall, it’s a clean hotel in an excellent location. THANK YOU FOR EXCELLENT SERVICE
houman, usRomance trip
Very Good 8.0
Assembly stay for business traveler
Great and affordable stay! Close to tube station and all central London sites! Staff was helpful and courteous. An in room TV or coffee station would be nice, but not to sacrifice current rates.
usBusiness trip

Assembly Hotel London, London

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