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1 room, 2 adults

Assembly Hotel London, London

3.5-star3.5 stars
27 - 31 Charing Cross Road, London, England, WC2H 0LS, United Kingdom

3.5-star hotel with bar/lounge, near The British Museum
  • Free WiFi
  • Collect nightsYou can collect® Rewards nights here
From 338 reviews. TripAdvisor Traveler Rating.

TripAdvisor Traveller Rating

  • Ideal location and a nice modern room. The bathroom was very nice and the space was…Sep 9, 2019
  • The room was nice and in a good location. The room was a bit small, but normal for Europe…Sep 6, 2019

Assembly Hotel London, London

from $103
  • Standard Double Room (Snug)
  • Standard Double Room
  • Superior Double Room (Nest)
  • Double Room without Windows

What’s around Assembly Hotel London, London

Top spots nearby

Recommended by this property

  • The British Museum (9-minute walk)
  • Coca-Cola London Eye (9-minute walk)
  • Big Ben (11-minute walk)
  • Buckingham Palace (12-minute walk)
  • St. Paul's Cathedral (18-minute walk)
  • Hyde Park (23-minute walk)
  • Tower of London (35-minute walk)
  • London Stadium (5.2 mi / 8.4 km)
  • O2 Arena (5.7 mi / 9.1 km)
  • Wembley Stadium (7.3 mi / 11.8 km)

Getting around

  • London (LCY-London City) - 20 min drive
  • London (LHR-Heathrow) - 42 min drive
  • London (LTN-Luton) - 43 min drive
  • London (SEN-Southend) - 57 min drive
  • London (STN-Stansted) - 67 min drive
  • London (LGW-Gatwick) - 96 min drive
  • London Charing Cross Station - 5 min walk
  • London Waterloo Station - 19 min walk
  • London Waterloo East Station - 21 min walk
  • Leicester Square Underground Station - 1 min walk
  • Charing Cross Underground Station - 4 min walk
  • Covent Garden Underground Station - 5 min walk

At a glance

Key facts

Hotel size

  • This hotel has 121 rooms


  • Check-in time 3:00 PM-1 AM
  • Check-out time is 11 AM

Required at check-in

  • Credit card deposit required

  • Government-issued photo ID required

  • Minimum check-in age is 18

Travelling with others


  • Pets not allowed


  • Free WiFi in public areas

  • Free WiFi in rooms



  • No parking

Payment types at the property

Other information

  • Smoke-free property
* See small print for additional details or extra charges

In the hotel

Food and drink
  • Continental breakfast daily (surcharge)
  • Bar/lounge
  • 24-hour front desk
  • Luggage storage
  • Elevator
Languages Spoken
  • English

In the room

Home comforts
  • Air conditioning
Freshen up
  • Private bathroom
  • Shower only
  • Free toiletries
  • Hair dryer
Stay connected
  • Free WiFi
  • Daily housekeeping

Assembly Hotel London, London’s small print

Also known as

  • Assembly Hotel
  • Assembly London
  • Assembly Hotel London England
  • Assembly Hotel London Hotel
  • Assembly Hotel London London
  • Assembly Hotel London Hotel London


This property only accepts debit or credit cards for all onsite payments. Cash is not accepted.

Optional extras

Continental breakfast is offered for an extra charge of GBP 15 for adults and GBP 15 for children (approximately)

We have included all charges provided to us by this property. However, charges can vary, for example, based on length of stay or the unit you book.

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Recent reviews

Fabulous 8.8 From 1,209 reviews

Exceptional 10.0
loved this place! spent 1 night and wished i just stayed here the week i was in london. convenient to EVERYTHING. 11/10, would recommend.
us1 night trip
Exceptional 10.0
Location, Location, Location
This hotel is in the heart of action, most attractions are walking distance away. The staff are super friendly and went well beyond the expected level of service to keep us satisfied. We were upgraded and the room had a fantastic city view of Big Ben, London Eye and the Chard. The room came with a balcony the the view was to die for. Only complain will be that room did not have any chair or anywhere else to sit other than the bed.
Samuel Vijay, us3 night trip
Exceptional 10.0
Lovely hotel in a great location
A/C during a very hot time in London, which is very unusual, was a huge perk. The room was pretty big, but no chair. Great shower. Free wifi. Lovely rooftop restaurant were you will get your breakfast if it's included. You can also buy ala carte. Delicious and a great view. Right across from the Leister Square tube stop. Fantastic location. We were on a lower floor where you can definitely hear street noise, which I personally don't mind, but just a warning in cae you do. Very reasonably priced.
us3 night trip with friends
Very Good 8.0
Ideal West End Accommodation
The hotel is ideally situated in the West End district where all the theatres are. However the room is small with no fridge or TV I understand this is the standard in London
Chin Hian, us3 night romance trip
Exceptional 10.0
Great location, superb service, fabulous rooftop restaurant/bar, and an overall wonderful hotel!!
Stuart, us3 night trip

Assembly Hotel London, London

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