This actually an apartment converted to B&B. There is no signage, you have to locate it by the street & number. The frontage is just a barred gate, you have to press the intercom button for Urban Chic House to get the reception to remotely unlock the gate. The front desk is not 24/7, u have to inform them of your arrival time in advance. Once inside, the place is very modern & clean. The room was spacious, with strong wifi, good breakfast spread (fruit juice, coffee, cereals, fruits, pastries, yogurt, bread, ham. No eggs). Towels are changed only on alternate days. Toilet has hair dryer. Shampoo & shower gel come in sachets. Location is good, right in front of the Piazza Cavour food market. The room insulation was good, you hear no noise from the busy food market, and don't smell it too, until u step out of the building. It is midway between the train station and the marina. A good base station for visiting the Cinque Terre towns (train fare to the northern-most town, Monterosso, is only €2.70 one way). Good eateries around Urban Chic House, my favorite was All'Inferno. I would stay here again. Better than staying at one of the Cinque Terre towns which are too touristy, & u have to drag luggage uphill & downhill over cobblestone paths & steps.