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1 room, 2 adults

ibis Styles London Gloucester Road, London

3-star3 stars
Great for familiesThis property has good facilities for families.
110 Cromwell Rd, Kensington, London, England, SW7 4ES, United Kingdom

3-star guesthouse with bar/lounge, near Natural History Museum
  • Free WiFi
  • Collect nightsYou can collect® Rewards nights here
From 124 reviews. TripAdvisor Traveler Rating.

TripAdvisor Traveller Rating

Great location
Fantastic service
Good internet service
Breakfast is average

ibis Styles London Gloucester Road, London

from $104
  • Room
  • Room
  • Double Room, View

What’s around ibis Styles London Gloucester Road, London

Top spots nearby

Recommended by this property

  • Natural History Museum (6-minute walk)
  • Science Museum (8-minute walk)
  • Imperial College London (8-minute walk)
  • Royal Albert Hall (8-minute walk)
  • Victoria and Albert Museum (8-minute walk)
  • Kensington Palace (11-minute walk)
  • Harrods (14-minute walk)
  • Holland Park (17-minute walk)
  • Olympia Conference and Exhibition Centre (17-minute walk)
  • Hyde Park (18-minute walk)

Getting around

  • London (LHR-Heathrow) - 24 min drive
  • London (LGW-Gatwick) - 72 min drive
  • London (LCY-London City) - 25 min drive
  • London West Brompton Station - 17 min walk
  • London Kensington Olympia Station - 26 min walk
  • Kensington (Olympia) Station - 26 min walk
  • Gloucester Road Underground Station - 2 min walk
  • South Kensington Underground Station - 11 min walk
  • Earl's Court Station - 14 min walk

At a glance

Key facts


  • 85 rooms
  • Arranged over 5 floors


  • Check-in time starts at 2 PM
  • Check-out time is 11 AM

Required at check-in

  • Credit card or cash deposit required

  • Government-issued photo ID required

Travelling with others


  • Pets not allowed


  • Free WiFi and wired Internet access in public areas

  • Free WiFi and wired Internet access in rooms



  • No parking

Payment types at the property

Other information

  • Smoke-free property
* See small print for additional details or extra charges

At the property

Food and drink
  • Buffet breakfast daily (surcharge)
  • Bar/lounge
  • 24-hour room service
  • 24-hour front desk
  • Dry cleaning/laundry service
  • Free newspapers in lobby
  • Luggage storage
  • Elevator
  • Television in common areas
  • Roll-in shower
Languages Spoken
  • English
  • Hungarian
  • Italian
  • Lithuanian
  • Polish
  • Russian
  • Spanish

In the room

Home comforts
  • Air conditioning
  • Coffee/tea maker
  • Iron/ironing board (on request)
Sleep well
  • Hypo-allergenic bedding available
Freshen up
  • Private bathroom
  • Bathtub or shower
  • Free toiletries
  • Hair dryer
Be entertained
  • Flat-screen TV
  • Cable TV channels
Stay connected
  • Desk
  • Free weekday newspaper
  • Free WiFi
  • Daily housekeeping
  • In-room safe

Special features

Awards and affiliations

Green / Sustainable Property
This property participates in Green Tourism Program, a program that measures the property's impact on one or more of the following: environment, community, cultural-heritage, the local economy.

ibis Styles London Gloucester Road, London’s small print

Also known as

  • ibis Styles London Gloucester Road Guesthouse
  • Best Western The Cromwell
  • ibis Styles London Gloucester Road London
  • ibis Styles London Gloucester Road Guesthouse
  • ibis Styles London Gloucester Road Guesthouse London
  • Best Western Cromwell House
  • Best Western Cromwell House London
  • ibis Styles Gloucester Road Guesthouse
  • ibis Styles Gloucester Road
  • Best Western The Cromwell Hotel London
  • Ibis Styles London Gloucester Road England
  • ibis Styles Gloucester Road Opening January 2018
  • ibis Styles London Gloucester Road (Opening January 2018)


Please note that cultural norms and guest policies may differ by country and by property. The policies listed are provided by the property.

Optional extras

Buffet breakfast is offered for an extra charge of GBP 12.50 per person (approximately)

We have included all charges provided to us by this property. However, charges can vary, for example, based on length of stay or the unit you book.

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Recent reviews

Good 7.0 From 507 reviews

Very Good 8.0
Ibis London Gloucester Road
Bad time to response because the hotel was in repairing service.
Paulo, us3 night family trip
Very Good 8.0
Excellent Location, Not NEW-Referbished
This is a little over a block from the Gloucester Tub station. This hotel is viewable from the 4-way stop light at the corner. This station has three lines to it. Very convenient location, easy access to anywhere in London. The only negative is that it is not NEW as indicated. It may be new to the Ibis family but it is not new. They are now refurbishing the rooms from the old brand. The headboard in my room is made of a vinyl fabric that had worn out and was missing vinyl in many spots. The breakfast was very tiny and no gluten free options. The Wi-Fi was excellent in the room. All this being said, for the price and location, I would definitely stay there again! :)
Brenda, usRomance trip
Very Good 8.0
Quick biz trip, amazing bed
This hotel has one of the most comfortable beds I've come across. One melts into the bed. The heater worked like a charm in a super cold day. Check-in was fast and location is pretty good to the city and to LHR. This was a very last min business trip (12hrs notice) and so this is the best priced hotel I found given the short notice. Did not regret it.
us1 night business trip
Good 6.0
Hotel is in a great location double room had only a foot gap ( or a foot and a half) between the bed and the wall. Most likely you will scratch your legs on the bed's internal store space fittings.
Nanda Kumar, usBusiness trip
Good 6.0
Good for a night
Well, the location was perfect for the stay as it was directly across from the Glouscester Tube stop. Hotel was fine, but we were given the basement room as others have been and it was noisy. Lots of noise threw the ceiling. I'm wondering if it's reserved for those that book on as I had read a similar review.
us1 night family trip

ibis Styles London Gloucester Road, London

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