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1 room, 2 adults

The Piccadilly London West End, London

4-star4 stars
Great for familiesThis property has good facilities for families.
65-73 Shaftesbury Avenue, Piccadilly, London, England, W1D 6EX, United Kingdom

4-star guesthouse with restaurant, near Queens Theatre
  • Free WiFi
  • Collect nightsYou can collect® Rewards nights here
Great location
Fantastic service
Good internet service
More comfort would be nice

The Piccadilly London West End, London

from $189
  • Deluxe Twin Room
  • Club Room
  • Deluxe Single Room
  • Deluxe Room
  • Club Twin Room
  • Junior Suite
  • Suite (Four Poster)

What’s around The Piccadilly London West End, London


  • In London City Centre
  • Queens Theatre - 1 min walk
  • Piccadilly - 3 min walk
  • Leicester Square - 3 min walk
  • Piccadilly Circus - 4 min walk
  • Oxford Street - 5 min walk
  • Her Majesty's Theatre - 6 min walk
  • The Strand - 7 min walk

Getting around

  • London (LHR-Heathrow) - 43 min drive
  • London (LCY-London City) - 37 min drive
  • London (LGW-Gatwick) - 94 min drive
  • London Charing Cross Station - 10 min walk
  • London Waterloo Station - 24 min walk
  • London Waterloo East Station - 26 min walk
  • Piccadilly Circus Underground Station - 4 min walk
  • Leicester Square Underground Station - 4 min walk
  • Covent Garden Underground Station - 8 min walk

At a glance

Key facts


  • 67 rooms
  • Arranged over 5 floors


  • Check-in time starts at 2 PM
  • Check-out time is noon

Required at check-in

  • Credit card or cash deposit required

  • Government-issued photo ID required

Travelling with others


  • Pets not allowed


  • Free WiFi and wired Internet access in public areas

  • Free WiFi in rooms



  • No parking

Payment types at the property

Other information

  • Smoke-free property
* See small print for additional details or extra charges

At the property

Food and drink
  • English breakfast daily (surcharge)
  • Restaurant
  • Bar/lounge
  • 24-hour room service
  • Coffee/tea in a common area
Things to do
  • Fitness facilities
  • Bicycle rentals nearby
  • Hiking/biking trails nearby
  • Scooter/moped rentals nearby
Working away
  • Business center
  • Meeting rooms
  • 24-hour front desk
  • Concierge services
  • Tours/ticket assistance
  • Dry cleaning/laundry service
  • Laundry facilities
  • Free newspapers in lobby
  • Luggage storage
  • Multilingual staff
  • Porter/bellhop
  • Elevator
  • Safe-deposit box at front desk
Languages Spoken
  • Bulgarian
  • English
  • French
  • Hindi
  • Italian
  • Lithuanian
  • Portuguese
  • Romanian
  • Russian
  • Slovak
  • Spanish

In the room

Home comforts
  • In-room climate control (air conditioning)
  • Air conditioning
  • Coffee/tea maker
  • Iron/ironing board
Sleep well
  • Blackout drapes/curtains
  • Premium bedding
Freshen up
  • Private bathroom
  • Bathtub or shower
  • Free toiletries
  • Hair dryer
Be entertained
  • 20-inch plasma TV
  • Cable TV channels
  • DVD player
Stay connected
  • Desk
  • Free newspaper
  • Free WiFi
  • Free local calls
  • Daily housekeeping
  • In-room safe
  • Connecting/adjoining rooms available

The Piccadilly London West End, London’s small print

Also known as

  • Best Western London Piccadilly
  • Piccadilly Best Western
  • Shaftesbury Premier London Piccadilly Hotel London
  • Shaftesbury Premier London Piccadilly Hotel
  • Shaftesbury Premier London Piccadilly London
  • Shaftesbury Premier London Piccadilly
  • Piccadilly London West End Hotel London
  • Piccadilly London West End Hotel
  • Piccadilly London West End London
  • Piccadilly London West End
  • The Piccadilly London West End England
  • Best Western Piccadilly
  • Piccadilly London West End House London
  • Piccadilly London West End House
  • The Shaftesbury Premier London Piccadilly
  • Best Western Premier Shaftesbury London Piccadilly
  • Piccadilly London West End Guesthouse London
  • Piccadilly London West End Guesthouse
  • The Piccadilly London West End England
  • Piccadilly End Guesthouse
  • Piccadilly End
  • The Piccadilly London West End London
  • Best Western Piccadilly London
  • The Piccadilly London West End Guesthouse
  • The Piccadilly London West End Guesthouse London
  • Best Western Premier Piccadilly
  • Best Western Premier Piccadilly London
  • Best Western Premier Shaftesbury Piccadilly
  • Best Western Premier Shaftesbury Piccadilly Hotel
  • Best Western Premier Shaftesbury Piccadilly Hotel London
  • Best Western Shaftesbury Piccadilly


The credit/debit card used to book the Advance Purchase rate must be presented at the time of check-in. Guests who plan to pay for other guests' stay must contact the property in advance. For more details, please contact the property using the information on the reservation confirmation received after booking.

The property has connecting/adjoining rooms, which are subject to availability and can be requested by contacting the property using the number on the booking confirmation.

Please note that cultural norms and guest policies may differ by country and by property. The policies listed are provided by the property.

The name on the credit card used at check-in to pay for incidentals must be the primary name on the guestroom reservation.

Optional extras

Early check-in can be arranged for an extra charge (subject to availability)

Late check-out can be arranged for an extra charge (subject to availability)

English breakfast is offered for an extra charge of GBP 15.95 per person (approximately)

We have included all charges provided to us by this property. However, charges can vary, for example, based on length of stay or the unit you book.

Most helpful reviewsReviews are sorted based on what customers found most helpful and our recommendations

Fabulous 8.8 From 384 reviews

Good 6.0
In heart of theater district, china town and easy walk to soho and covenant gardens. Hotel front desk very nice. Hotel itself is nothing to talk about, rooms small and bathroom is barely manageable (ridiculous actually). Twin bed set up probably made room worse. Beds were decent. Poor lighting so reading was not comfortable. housekeeping definitely needs to be worked on-dust in bathroom, bathmat dumped inside shower, beds not made very nicely. leaving them notes to leave extra coffee pod/towels are ignored. Looked as though hems were ripped out of curtains. would I stay there again-not at $325 per night with the US exchange.
us5 night family trip
Exceptional 10.0
very kind helpful staff
This was a special visit I'd got for my son, I phoned ahead and told the staff and they were so kind and helpful. We had a bit of confusion over the payment which the staff were really efficient in helping me with. My son was greeted with a slice of birthday cake and happy birthday balloons and petals on his bed, it felt like the staff were going the extra mile to make sure the stay was special. There were other little touches too that made the stay extra special. We are so grateful to the staff for making the stay so amazing. The hotel itself is lovely - as soon as you step into reception it is as if you are in a different world compared to the noisy street outside, it is so plush and quiet and calm. The room also was lovely, well appointed, lovely coffee machine, and again, so quiet and peaceful, you could not hear anything from the street below. Although it is the most I've ever paid for a hotel room I felt it was worth every penny. I highly recommend it as a quiet calm hideaway in the centre of the west end. If you want to spoil yourself in London I think this would be the place.
M, gbRomance trip
Good 6.0
Piccadilly LWE Just OK
The Piccadilly London West End is just OK. The lobby area is way too small and the elevator is in need of serious renovation. The front desk staff is very nice. There is a lot of confusion as to what a club room means...there is a club room/lounge in the lower level, but apparently it is no longer in use. The room was a decent size overall but the bathroom is extremely small. I probably won’t stay there again. Overall I would rate it a 3.5.
Daniel, us4 night family trip
Exceptional 10.0
Loved our Piccadilly London West End stay
The staff was very warm and welcoming. hey offered us a glass of prosecco wine or water upon arrival. We were upgraded to a club room since a regular room which we booked was not ready at the time we were supposed to be able to get in. The room we were in was about the size I would expect in London which was ample size for 2 people. The beds were REALLY comfortable. The only change I would make is, in our shower, there was no soap shelf so you had to put your soap, razor and shampoo on the ground so it was a bit frustrating having to reach down to get anything you needed. Having said this, the shower was wonderful with really nice water pressure. Lastly, if you are in London for a birthday stay, they create a birthday setting in the room which is very sweet - some flowers, balloons, and towels in fun shapes. We came to London to see some West End shows so this hotel was perfectly located for us although we will stay here again even if that isn't the primary reason for our visit. The hotel is just a couple blocks from the Piccadilly underground (so a straight shot from Heathrow), Chinatown, Covent Gardens, the National Gallery and the Portrait Gallery and lots of other attractions and numerous restaurants and so much more. We look forward to our next stay at the Piccadilly London West End again.
Brenda, us3 night family trip
Exceptional 10.0
Fantastic location and service!
This hotel was about $100 less per night than nearby hotels and I'm not sure how the other hotels could have been better. Greeted with a glass of prosecco upon arrival. I was escorted to my room and the amenities were explained including a FREE cell phone that I could use that included data, local and international calls to US at no extra charge. This was a life saver while exploring London as I could use Google Maps as well as access messaging and social media. Room was very clean and modern. Loved the digital panel system to indicate Do Not Disturb or to Please Clean Room. Was great if we wanted to sleep in and the room was always done by the time we returned. Turn down service every night that included chocolates on your pillow leave you feeling very spoiled. Staff was very friendly and attentive. My only complaint was the wifi was fairly weak. I could only get 1-2 bars when in my room, which was almost directly above the lobby where I could get full bars. I would often lose wifi completely and have to move around my small room trying to get reception back. But even with the Wifi issues (which to be fair, I did not bring up to them as I assumed there was nothing they could do), I would HIGHLY recommend this hotel!
Kymberly, us4 night trip

The Piccadilly London West End, London

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