Hotels in Florence

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Where to stay in Florence?

Budget Inn & Suites
Budget Inn & Suites
2.5 star property
East Florence
7.6 out of 10, Good, (151 reviews)
  • cleanliness
    Enjoy comfortable rooms with easy access to Tom Braly Stadium and regional attractions.
$63 nightly
The price is $70
Feb 24 - Feb 25
Total with taxes and fees
Budget Inn & Suites
Comfort Suites Florence Shoals Area
Comfort Suites Florence Shoals Area
2.5 star property
Florence
8.8 out of 10, Excellent, (777 reviews)
  • cleanliness
    Relaxing hotel near Florence attractions with an indoor pool and free perks.
$114 nightly
The price is $131
Feb 28 - Mar 1
Total with taxes and fees
Comfort Suites Florence Shoals Area
Baymont by Wyndham Florence/Muscle Shoals
Baymont by Wyndham Florence/Muscle Shoals
2.5 star property
Florence
7.2 out of 10, Good, (903 reviews)
$74 nightly
The price is $85
Feb 19 - Feb 20
Total with taxes and fees
Baymont by Wyndham Florence/Muscle Shoals
The Stricklin Hotel
The Stricklin Hotel
3.5 star property
Florence
9.0 out of 10, Wonderful, (824 reviews)
  • cleanliness
    Modern downtown retreat in Florence with two onsite eateries for dining options.
$197 nightly
The price is $218
Feb 22 - Feb 23
Total with taxes and fees
The Stricklin Hotel
Holiday Inn Express Hotel & Suites FLORENCE NORTHEAST by IHG
Holiday Inn Express Hotel & Suites FLORENCE NORTHEAST by IHG
2.5 star property
Florence
9.0 out of 10, Wonderful, (603 reviews)
  • cleanliness
    Unwind in this modern haven near Regency Square Mall with complimentary breakfast.
$111 nightly
The price is $128
Mar 1 - Mar 2
Total with taxes and fees
Holiday Inn Express Hotel & Suites FLORENCE NORTHEAST by IHG
GunRunner Boutique Hotel
GunRunner Boutique Hotel
3.5 star property
Florence
9.4 out of 10, Exceptional, (191 reviews)
  • cleanliness
    Experience the heart of Florence with a rooftop terrace and soothing spa treatments.
$210 nightly
The price is $233
Mar 12 - Mar 13
Total with taxes and fees
GunRunner Boutique Hotel
Residence Inn Florence Marriott
Residence Inn Florence Marriott
3.0 star property
East Florence
9.0 out of 10, Wonderful, (333 reviews)
  • cleanliness
    Relax near Regency Square Mall with outdoor pool and modern workout facilities.
$130 nightly
The price is $150
Mar 1 - Mar 2
Total with taxes and fees
Residence Inn Florence Marriott
Renaissance Shoals Resort & Spa
Renaissance Shoals Resort & Spa
3.5 star property
East Florence
9.2 out of 10, Wonderful, (759 reviews)
$269 nightly
The price is $309
Feb 22 - Feb 23
Total with taxes and fees
Renaissance Shoals Resort & Spa
Hampton Inn & Suites Florence-Downtown
Hampton Inn & Suites Florence-Downtown
2.5 star property
Florence
9.2 out of 10, Wonderful, (707 reviews)
  • cleanliness
    Stay just minutes from the Shoals Community Theater with helpful staff and amenities.
$179 nightly
The price is $206
Feb 26 - Feb 27
Total with taxes and fees
Hampton Inn & Suites Florence-Downtown
Hampton Inn Florence Midtown near University of North Alabama
Hampton Inn Florence Midtown near University of North Alabama
2.5 star property
Florence
9.0 out of 10, Wonderful, (545 reviews)
  • cleanliness
    Immerse in charming Florence, steps from University of North Alabama and local shops.
$134 nightly
The price is $155
Mar 1 - Mar 2
Total with taxes and fees
Hampton Inn Florence Midtown near University of North Alabama
10 Mi to Tennessee River: Blue Willow-themed Home
10 Mi to Tennessee River: Blue Willow-themed Home
3.0 star property
Iuka
10.0 out of 10, Exceptional, (1 review)
$221 nightly
The price is $235
Feb 20 - Feb 21
Total with taxes and fees
10 Mi to Tennessee River: Blue Willow-themed Home
The ColdWater Inn
The ColdWater Inn
3.5 star property
Tuscumbia
9.0 out of 10, Wonderful, (696 reviews)
  • cleanliness
    Discover comfortable accommodations near Alabama Music Hall of Fame in Tuscumbia.
$93 nightly
The price is $103
Feb 22 - Feb 23
Total with taxes and fees
The ColdWater Inn
Microtel Inn & Suites by Wyndham Tuscumbia/Muscle Shoals
Microtel Inn & Suites by Wyndham Tuscumbia/Muscle Shoals
2.0 star property
Tuscumbia
8.2 out of 10, Very Good, (1,000 reviews)
  • cleanliness
    Enjoy easy access to Muscle Shoals music heritage from this modern hotel.
$63 nightly
The price is $70
Feb 20 - Feb 21
Total with taxes and fees
Microtel Inn & Suites by Wyndham Tuscumbia/Muscle Shoals
Economy Inn
Economy Inn
2.0 star property
Rogersville
7.8 out of 10, Good, (150 reviews)
  • cleanliness
    Wake up to a memorable stay at this convenient Rogersville motel with free WiFi.
$72 nightly
The price is $80
Feb 19 - Feb 20
Total with taxes and fees
Economy Inn
Comfort Inn & Suites Tuscumbia - Muscle Shoals
Comfort Inn & Suites Tuscumbia - Muscle Shoals
2.5 star property
Tuscumbia
8.2 out of 10, Very Good, (255 reviews)
  • cleanliness
    Just 7 minutes from Alabama Music Hall of Fame, this Tuscumbia hotel offers a seasonal pool.
$125 nightly
The price is $139
Feb 21 - Feb 22
Total with taxes and fees
Comfort Inn & Suites Tuscumbia - Muscle Shoals
Red Roof Inn Muscle Shoals
Red Roof Inn Muscle Shoals
2.5 star property
Muscle Shoals
6.8 out of 10, (308 reviews)
  • cleanliness
    Perfect for budget-friendly stays near Fame Recording Studios with free perks.
$75 nightly
The price is $83
Feb 19 - Feb 20
Total with taxes and fees
Red Roof Inn Muscle Shoals
Best Western Plus Tuscumbia Muscle Shoals Hotel and Suites
Best Western Plus Tuscumbia Muscle Shoals Hotel and Suites
2.5 star property
Tuscumbia
9.2 out of 10, Wonderful, (637 reviews)
  • cleanliness
    Relax in rural Alabama with a sparkling indoor pool and complimentary hot breakfast.
$149 nightly
The price is $163
Feb 20 - Feb 21
Total with taxes and fees
Best Western Plus Tuscumbia Muscle Shoals Hotel and Suites
Clarion Inn Sheffield Muscle Shoals
Clarion Inn Sheffield Muscle Shoals
2.5 star property
Sheffield
7.2 out of 10, Good, (977 reviews)
  • cleanliness
    Muscle Shoals vibes with free perks and nightlife just minutes from iconic studios.
$68 nightly
The price is $76
Feb 24 - Feb 25
Total with taxes and fees
Clarion Inn Sheffield Muscle Shoals
Days Inn by Wyndham Muscle Shoals Florence
Days Inn by Wyndham Muscle Shoals Florence
2.0 star property
Muscle Shoals
8.6 out of 10, Excellent, (1,002 reviews)
  • cleanliness
    Peaceful Alabama retreat with a fitness center and daily full breakfast included.
$68 nightly
The price is $76
Feb 22 - Feb 23
Total with taxes and fees
Days Inn by Wyndham Muscle Shoals Florence
Heritage PLACE HOTEL IUKA
Heritage PLACE HOTEL IUKA
2.5 star property
Iuka
9.0 out of 10, Wonderful, (131 reviews)
  • cleanliness
    Friendly staff and convenient access to Iuka's attractions await at this motel.
$89 nightly
The price is $97
Mar 16 - Mar 17
Total with taxes and fees
Heritage PLACE HOTEL IUKA
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

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Check out pet-friendly hotels in Florence

You may also like hotels with pools in Florence

Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

When is the best time to visit Florence?

Our prices for hotels in Florence are cheapest in January
Price trends for hotels in Florence
Pricing is based on two traveler single night rates
View properties in February
Currently viewing crowd sizes and weather for February.
Typical weather for Florence
February
High 53°F / low 37°F. Cloudy most days.
View properties in February
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February, no crowd data, average high temperature 53 degrees Fahrenheit, average low temperature 37 degrees Fahrenheit. Cloudy most days.
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March, no crowd data, average high temperature 62 degrees Fahrenheit, average low temperature 44 degrees Fahrenheit. Sunny most days.
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June, no crowd data, average high temperature 87 degrees Fahrenheit, average low temperature 67 degrees Fahrenheit. Sunny most days.
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July, no crowd data, average high temperature 89 degrees Fahrenheit, average low temperature 71 degrees Fahrenheit. Sunny most days.
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August, no crowd data, average high temperature 88 degrees Fahrenheit, average low temperature 70 degrees Fahrenheit. Sunny most days.
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September, no crowd data, average high temperature 83 degrees Fahrenheit, average low temperature 64 degrees Fahrenheit. Sunny most days.
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October, no crowd data, average high temperature 73 degrees Fahrenheit, average low temperature 53 degrees Fahrenheit. Sunny most days.
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December, no crowd data, average high temperature 53 degrees Fahrenheit, average low temperature 38 degrees Fahrenheit. Partly sunny.
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January, no crowd data, average high temperature 48 degrees Fahrenheit, average low temperature 33 degrees Fahrenheit. Partly sunny.
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Top neighborhoods in Florence

East Florence

Florence's East Florence neighborhood has a host of places to visit such as Shoals Conference Center and Wilson Lake.

Top landmarks in Florence

Florence and related destinations

Between the banks of the Tennessee River and the echoes of musical history, this Alabama city offers a surprising blend of culture and outdoor adventure. Tap your toes at live music venues where W.C. Handy's blues legacy lives on during the summer music festival. Frank Lloyd Wright's Rosenbaum House stands as an architectural marvel - the only Wright design in the state. The ancient Florence Indian Mound reveals a history dating back 2,400 years. The University of North Alabama campus provides a leafy retreat, while Renaissance Tower offers panoramic views. After exploring Kennedy-Douglass Center for the Arts, venture to Wilson Lake for fishing or swing through Blackberry Trail Golf Course's rolling fairways.

Florence showing a fountain and a square or plaza

Check out reviews of Florence hotels guests love

Frequently asked questions

How much does a hotel room cost in Florence?
You can discover great hotels in Florence from $70 with properties to suit all budgets and needs. If you're after an affordable hotel in Florence that meets all of your requirements, set your filters and then sort the results by "Price: low to high".
How can I find deals and earn rewards at Florence hotels?
Discover great deals on Florence hotel stays with Hotels.com. It's also a good idea to look at hotel prices mid-week or during the low season as you're likely to find off-peak deals. And make sure to check out our last-minute deals on Florence hotels.
Can I book Florence hotels with free cancellation?
It's easy to book a refundable Florence hotel on Hotels.com. Simply filter hotels by "Property cancellation options" and select "Fully refundable property". Most hotels offer free cancellation, so you can receive a refund if you need to cancel. Some hotels do require cancelling more than 24 hours before check-in, so double-check your booking beforehand.
What are some top pet-friendly hotels in Florence?
Our travelers' top pet-friendly hotels in Florence include:You can also use the "Amenities" filter in your search on Hotels.com and check "Pet friendly" to discover more pet-friendly hotels in Florence.
What are the top Florence hotels with a pool?
For a little extra luxury, discover some of the best Florence hotels with a pool. Renaissance Shoals Resort and Spa is a great resort with an outdoor pool and an indoor pool, and a guest rating of 9.2 out of 10. Plus, you can make the most of its 2 hot tubs and full-service spa. Residence Inn Florence Marriott is a popular hotel that features an outdoor pool along with a free continental breakfast and free parking. To find more stays in Florence with a pool, use the "Amenities" filter on Hotels.com in your search and select "Pool".
What are some of the best Florence hotels with free parking?
If you're exploring by car, finding a great Florence hotel with free parking is a win. Our travelers' favorites include:
What are some popular hotels in central Florence?
For hotels in central Florence, check out The Stricklin Hotel and GunRunner Boutique Hotel. Travelers love The Stricklin Hotel for its location, as well as the 2 restaurants, bar/lounge and coffee shop/cafe this hotel offers. GunRunner Boutique Hotel is another popular central hotel with a bar/lounge, spa services and a rooftop terrace. East Florence is a central neighborhood for your Florence vacation.
What hotels do travelers like in Florence?
Where can I find free parking with my stay in Florence?
Park your car for free at these properties: Baymont by Wyndham Florence/Muscle Shoals and The Stricklin Hotel.
Can I book refundable hotels in Florence?
If you're looking for the flexibility to change your plans to Florence, most properties provide refundable* rates you can book. You can see these accommodations by searching our site and using the "fully refundable" filter to narrow the results down.
Where should I consider staying in Florence if I'm looking for a cheap accommodation?
Where can I stay in Florence if I want a vacation rental instead of a hotel?
If you want a good alternative to a hotel, browse our selection of 58 vacation homes. You can also consider one of the 7 apartments or 9 cottages.

Find out more about Florence

Florence: Where Art Dances on the Arno and History Whispers Through the Streets

Nestled along the banks of the Tennessee River, Florence, Alabama, is a charming blend of rich history and natural beauty. Known for its vibrant arts scene, visitors can explore the acclaimed Museum of Alabama and the W.C. Handy Home, celebrating the “Father of the Blues.” Outdoor enthusiasts will love the stunning views and recreational activities at McFarland Park. Stroll through the picturesque downtown, dotted with unique shops and eateries, or enjoy a leisurely boat ride on the river. With its welcoming atmosphere and diverse attractions, Florence is an unforgettable gem in the heart of the South.

Discover great hotels in Florence

Florence, Alabama offers a variety of hotel accommodations, from cozy boutique hotels to modern chains. You'll find comfortable guest rooms at competitive rates, making it easy to relax after exploring the area's charming downtown and scenic spots. Enjoy a friendly atmosphere and convenient access to local attractions. Here are some of the most popular hotels with our travelers in Florence:

  1. Clarion Inn Sheffield Muscle ShoalsOpens in a new window: This inviting 2.5-star hotel is ideal for leisure travelers seeking a comfortable and pet-friendly getaway. The property boasts a range of amenities tailored for the modern traveler, including a 24-hour business center and multiple meeting rooms, ensuring that your stay is seamless and productive. Visitors appreciate the welcoming atmosphere, making it a great choice for those who value both convenience and comfort in their accommodations.
  2. Days Inn by Wyndham Muscle Shoals FlorenceOpens in a new window: This charming 2.0-star hotel caters beautifully to leisure travelers looking for a blend of comfort and recreational activities. With complimentary daily breakfast and an on-site restaurant, guests can start their day off right. The hotel offers various nearby sports and recreation activities like fishing and golf, ensuring an engaging stay. The vibrant atmosphere and proximity to the city center add to its appeal, making it a delightful choice for those seeking a memorable experience.
  3. Red Roof Inn Muscle ShoalsOpens in a new window: This welcoming 2.5-star hotel is perfect for travelers seeking a pet-friendly environment with a focus on inclusivity. The property allows various pets, creating a unique opportunity for those who want to explore with their furry companions. The stylish accommodations and welcoming atmosphere make it an excellent choice for travelers looking for distinctive experiences. Guests appreciate the vibrant community-focused environment, enhancing the overall enjoyment of their stay.

Top locations to stay in Florence

Some great areas to stay in when visiting Florence, Alabama, are Sheffield, Muscle Shoals, and Tuscumbia. Sheffield is known for its cheese and vibrant local culture, Muscle Shoals offers a rich musical heritage and birdwatching opportunities, while Tuscumbia is famous for its live music scene. For first-time visitors, Muscle Shoals is the ideal choice to experience the area's musical legacy.

  1. Muscle ShoalsOpens in a new window: Muscle Shoals is a vibrant destination known for its rich music history and lively cultural scene. This area is famous for its recording studios that have produced legendary artists, making it a must-visit for music lovers. You can explore local shops and discover unique souvenirs or enjoy the beautiful outdoor spaces along the Tennessee River. The energetic atmosphere here is perfect for those looking to experience live music events and engage with friendly locals.
  2. Florence: Florence is a charming city that offers a mix of history and modernity, making it a great spot for travelers. Known for its artistic vibe, Florence boasts several cultural attractions, including galleries and theaters showcasing local talent. The area is also home to beautiful parks and walking trails, perfect for a relaxing afternoon. Shopping enthusiasts will appreciate the quaint boutiques and shops that provide a variety of unique finds.
  3. TuscumbiaOpens in a new window: Tuscumbia is a delightful small town that celebrates its vibrant music culture and historical significance. It is particularly famous for its live music scene, which features a variety of performances throughout the year. The town's charming downtown area is perfect for leisurely strolls, offering unique shops and local artisans. Tuscumbia is also home to several parks and historical sites, making it a great place to immerse yourself in the local culture and heritage.

Things to do in Florence

Florence boasts a stunning landscape of rolling hills and a picturesque river, ideal for leisurely boating and scenic walks. With a vibrant scene of live music, lively festivals, and spirited dancing, this city invites you to experience its artistic soul while enjoying the beauty of nature all around.

  • Renaissance TowerOpens in a new window – Stand in awe of this modern architectural marvel that touches the Florence skyline. Take in stunning views of the city and the surrounding landscape, perfect for capturing memorable photos that showcase your journey.
  • Fame Recording StudiosOpens in a new window – Step into the legendary halls of Fame Recording Studios, where music history was made. Imagine the iconic artists who recorded here and explore the rich legacy of the music industry, giving you a taste of Florence's vibrant musical roots.
  • Ivy GreenOpens in a new window – Visit the charming Ivy Green, the childhood home of Helen Keller. Wander through the beautifully preserved rooms and gardens that inspired her, and learn about her incredible story that changed the world.
  • Alabama Music Hall of FameOpens in a new window – Dive into the heart of Alabama's musical heritage at the Alabama Music Hall of Fame. Discover exhibits showcasing the state's famous musicians and their contributions to various genres, making it a must-see for music lovers.
  • Cane Creek Canyon Nature PreserveOpens in a new window – Get lost in the breathtaking beauty of Cane Creek Canyon Nature Preserve. Explore scenic trails, cascading waterfalls, and lush greenery, offering a peaceful escape and a chance to connect with nature.

5 tips for savvy savings when booking a hotel in Florence

  1. Book for the cheapest times: The most affordable time to visit Florence is during January, February, and November, when hotel prices are lower. For a fulfilling experience that allows you to explore the city’s key landmarks, cultural attractions, and rich history, a stay of at least 2 to 3 days is recommended. During your visit, you can enjoy budget-friendly options such as live music events, vibrant festivals, and captivating museums, as well as family-friendly activities along the river. This timeframe offers great value for money, making it a perfect opportunity to indulge in art, dining, shopping, and even boating without breaking the bank.
  2. Look for last-minute deals on Hotels.com: To discover last-minute deals to Florence, visit the DealsOpens in a new window or Last-Minute DealsOpens in a new window sections on Hotels.com, where you may find discounted hotel rates close to your travel date. Enabling email alerts or push notifications can keep you informed about flash sales and special promotions, helping you save on your trip. Additionally, the Smart ShoppingOpens in a new window feature in the app allows you to compare hotel prices and amenities, so you could find the best options for your needs. With these tools, you’re more likely to be the first to know about any price drops or availability changes for your favorite hotels.
  3. Be flexible with dates: Prices can fluctuate based on factors like the hotel's location, star rating, and the time of year, so being flexible with your travel dates may help you save on your stay in a Florence hotel. If you're interested in unique accommodations, boutique hotels often provide a more personalized experience and might offer better value. When you book through Hotels.com, we'll inform you if the price for your chosen dates is above or below the average. If the price is on the higher end, we’ll recommend more budget-friendly dates, increasing your chances of getting a great deal.
  4. Consider your location: Hotels near the city center usually tend to be pricier, but thanks to Florence's great public transportation, you might discover a more affordable independent hotel a bit further out that still has good connections. If you're interested in exploring alternative, less crowded neighborhoods or even some lesser-known nearby towns, you can often find excellent value for your money. Opting for these alternative locations could provide a more authentic and budget-friendly experience.
  5. Become a Member: Join for free and plan your next stay in Florence! Enjoy exclusive member prices on over 100,000 hotels worldwide. As a member, you'll have the opportunity to advance through tiers quickly, unlocking perks such as complimentary room upgrades (when available) and discounts on food and beverages at select VIP Access properties. Don’t miss out on these fantastic benefits—sign up today and start saving on your travels!

Best time to go to Florence

Florence experiences its lowest average temperature in January, at 40.1°F (4.5°C), while July is the hottest month, with an average temperature of 79.0°F (26.1°C). April is typically the wettest month. If you’re looking to soak up the lively atmosphere in Florence, May, June, and October are the peak months to visit, bustling with fellow travelers. During this peak period, the weather is mostly sunny, with light rainfall. However, if you prefer a more relaxed experience, January, February, and December are perfect for a quieter getaway, marked by light rainfall and mostly sunny to mostly cloudy conditions.

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