Hotels in St. Florence

St. Florence: Where Timeless Charm Meets Scenic Serenity

Nestled just a few miles from the picturesque coast of Tenby, St. Florence is a charming village that exudes quintessential Welsh charm. With its quaint streets lined with traditional cottages and lush gardens, this small town is a perfect retreat for those seeking tranquility and natural beauty. Explore the stunning Pembrokeshire Coast National Park nearby, or relax by the serene Cleddau River. Don’t miss a visit to the historic St. Florence Church, an architectural gem. Ideal for romantic getaways or family adventures, St. Florence offers a delightful blend of cultural heritage and captivating landscapes, making it a hidden gem in Wales. For our best hotel rates in St. Florence and to enhance your stay, be sure to check out Hotels.com's Last-Minute DealsOpens in a new window on travel.

Discover great hotels in St. Florence

St. Florence offers a delightful range of accommodations, from charming boutique hotels to cozy guesthouses. Visitors can find comfortable rooms at various price points, with some options featuring beautiful gardens and local character. Enjoy a peaceful stay while being close to the scenic beauty of Tenby and surrounding areas. These are some of the hotels preferred by our travelers in St. Florence:

1. Elm Grove Country HouseOpens in a new window: This 4.0-star Country House hotel offers a serene and immersive natural experience for leisure travelers seeking adventure. The property features a wealth of outdoor activities, including horseback riding, biking, and hiking, perfect for those who love the great outdoors. Guests can indulge in a tranquil atmosphere with bespoke furnishings throughout the property and a delightful picnic area. The exceptional dining options, highlighted by a highly recommended full breakfast, pair beautifully with the idyllic setting and attentive service, creating a memorable retreat for those looking to unwind and connect with nature.
2. Heywood Spa HotelOpens in a new window: This 4.0-star hotel is a luxurious oasis tailored for travelers seeking a spa vacation experience. With a full-service spa offering deep tissue massages, body scrubs, and a beautiful pool area, guests can immerse themselves in a world of relaxation and rejuvenation. The airy rooms provide a comfortable retreat, while the proximity to town ensures easy access to local attractions. A warm welcome from the staff enhances each stay, complemented by a delicious breakfast selection that sets the tone for a delightful day ahead. This property is ideal for those looking to blend comfort with pampering during their travels.
3. Little Red Rooster Rest and SpaOpens in a new window: This 4.0-star Bed and Breakfast hotel caters to adventure-loving travelers with a penchant for unique experiences. Offering a range of activities such as windsurfing, kayaking, and birdwatching, guests can indulge in thrilling outdoor pursuits. The charming accommodations boast a rustic yet cozy aesthetic, ensuring a restful retreat after a day of exploration. Conveniently located within walking distance of the harbor, this property is perfect for those who relish a blend of comfort and adventure in a picturesque setting, making each stay a memorable escape in the heart of nature.

Top locations to stay in St. Florence

When visiting St. Florence, Tenby, Wales, great places to stay include Saundersfoot, Pembroke, and Tenby. Saundersfoot boasts beautiful beaches and a charming small-town vibe, perfect for seaside relaxation. Pembroke offers a historic castle and picturesque countryside, ideal for nature lovers. Tenby, with its stunning beaches and vibrant nightlife, is the best choice for first-time visitors.

1. TenbyOpens in a new window: Tenby is a charming seaside town known for its stunning beaches and vibrant atmosphere. With its picturesque harbor, you’ll find yourself drawn to its beautiful coastline, including must-see places like Tenby Beach and Barafundle Bay. The town's historical churches and the impressive cathedral provide a glimpse into its rich heritage. Strolling through Tenby, you'll discover quaint shops and local boutiques, perfect for picking up unique souvenirs. Plus, the cultural attractions, like the nearby Torch Theatre, offer a taste of the local arts scene, making Tenby a delightful base for your Welsh adventure.
2. SaundersfootOpens in a new window: Just a stone's throw from Tenby, Saundersfoot boasts a lovely beach and a relaxed, small-town vibe. It’s an ideal spot for those looking to unwind by the sea while enjoying the scenic Pembrokeshire Coast Path. With attractions like Freshwater East Beach and the stunning Barafundle Bay nearby, outdoor enthusiasts will feel right at home. The local shopping scene features charming shops, making it easy to find those perfect mementos. If you’re in the mood for some fun, check out the exciting activities at Heatherton World of Activities, ensuring there’s never a dull moment.
3. PembrokeOpens in a new window: Pembroke invites you to explore its captivating countryside, complete with beautiful gardens and a rich historical backdrop centered around its iconic castle. This small town is perfect for those who appreciate a slower pace and the beauty of nature. Although not as bustling as Tenby or Saundersfoot, Pembroke offers easy access to stunning coastal areas and walking paths, like the Pembrokeshire Coast Path. Don’t miss the chance to explore local shops, such as Melin Tregwynt Woolen Mill, where you can find handcrafted goods that reflect the area’s unique culture.

Things to do in St. Florence

Nestled among rolling hills and lush greenery, St. Florence offers a charming retreat for nature lovers and relaxation seekers alike. Enjoy scenic walks through tranquil forests, unwind on sandy beaches, or explore picturesque parks. This quaint village invites you to savor its peaceful atmosphere while indulging in outdoor activities that rejuvenate the spirit.

• Tenby BeachOpens in a new window – Spend a delightful day at Tenby Beach, where golden sands meet gentle waves. This charming spot is ideal for sunbathing, building sandcastles, or taking a leisurely stroll along the shore. The family-friendly atmosphere makes it a perfect destination for visitors of all ages, so pack a picnic and enjoy a relaxing afternoon by the sea.
• Freshwater East BeachOpens in a new window – Just a short drive from St. Florence, Freshwater East Beach offers stunning views and a quieter vibe. It’s a great place for swimming, beachcombing, or simply soaking up the sun. The surrounding cliffs provide a beautiful backdrop, making it an excellent spot for photography enthusiasts looking to capture natural beauty.
• Carew CastleOpens in a new window – Step back in time at Carew Castle, a historic site that invites exploration. Wander through its impressive ruins and imagine the lives of those who once walked its halls. The scenic setting surrounding the castle is perfect for a leisurely walk, and you might even find a cozy spot for a picnic while soaking in the history.
• Manorbier CastleOpens in a new window – Discover the stunning architecture of Manorbier Castle. This well-preserved fortress boasts breathtaking views of the coastline and surrounding countryside. Climb the towers for a panoramic vista and explore the grounds to uncover the castle's rich history. It’s a delightful destination for families and history enthusiasts alike.
• Harbour BeachOpens in a new window – Visit Harbour Beach for a picturesque coastal experience. Nestled near the vibrant harbor, this beach is perfect for a refreshing dip or a leisurely walk along the water's edge. Enjoy watching boats come and go while savoring a local ice cream from nearby shops, making it a lovely spot to unwind and soak in the atmosphere.

5 tips for savvy savings when booking a hotel in St. Florence

1. Book for the cheapest times: The most budget-friendly time to visit St. Florence is during January, February, and November, when hotel prices tend to be lower. For those looking to explore the small-town charm, historical landmarks, and cultural sites, a stay of at least 2 to 3 days is recommended. This timeframe allows visitors to fully appreciate the great value for money offered by this destination while enjoying its rich heritage and scenic beauty. Plus, prices may drop during these months, making it an even more affordable option for travelers on a budget.
2. Look for last-minute deals on Hotels.com: To discover last-minute deals for hotels in St. Florence, visit the DealsOpens in a new window or Last-Minute DealsOpens in a new window sections on Hotels.com, where you may find discounted rates as your travel date approaches. By enabling email alerts or push notifications, you could stay informed about flash sales and special promotions, increasing your chances of saving. Additionally, the Smart ShoppingOpens in a new window tool available in the app allows you to compare hotel prices and amenities, ensuring you’re updated on availability and price drops for your favorite hotels. This way, you’ll be well-positioned to book a last-minute getaway.
3. Be flexible with dates: Prices can fluctuate based on various factors, including the hotel’s location, star rating, and the time of year. Being flexible with your travel dates may help you save on your stay at a hotel in St. Florence. If you’re interested in unique accommodations, boutique hotels often provide a more personalized experience and may offer better value. When you book through Hotels.com, we’ll inform you if the price for your chosen dates is above or below the average. If the price is on the higher end, we’ll recommend more budget-friendly dates, increasing the likelihood that you’ll save on your stay.
4. Consider your location: Staying near major attractions or downtown areas can be convenient, but it often comes with a higher price tag. If you’re looking for more budget-friendly options, you might want to consider hotels in neighborhoods that are a bit farther out, which usually tend to be cheaper while still offering reasonable access to the sites you plan to visit. Additionally, exploring independent hotels in these areas can lead to a more authentic and cost-effective experience.
5. Join One Key™: Become a One Key MemberOpens in a new window for free and book your next stay in St. Florence. Save on over 100,000 hotels worldwide with exclusive member prices. As a member, you can quickly progress through the tiers and enjoy perks, like free room upgrades when available and food and beverage discounts at select VIP Access properties.

Best time to go to St. Florence

St. Florence experiences its lowest average temperature in February, at 45.1°F (7.3°C), while August is the hottest month, with an average temperature of 61.2°F (16.2°C). November is usually the wettest month. May, July, and August are the peak travel months in St. Florence, attracting a higher number of tourists. During this peak period, the weather is mostly sunny to mostly cloudy, with light rainfall. On the other hand, October to December tend to be quieter times to visit, marked by light rainfall and mostly cloudy conditions.