The Seoul shopping scene is a vibrant mix of the traditional, the fashionable and the luxurious. It manages to balance and embrace every aspect of the modern and the historical world and this is reflected in the breadth of shopping Seoul has to offer. From towering department stores to traditional markets, Seoul has it all.
The city's attractions are spread out across the entirety of Seoul. Some tucked away in far out suburbs, others glittering in the built up city center, but wherever you choose to explore, be assured that Seoul won't disappoint. As a huge 600 year old city, and the largest capital in South Korea it’s no surprise that Seoul is home to a vast array of historical, architectural and natural sites.
Welcome to Seoul. A vibrant amalgamation of the traditional and the modern. Teeming markets, street food stalls and historical architecture juxtaposed by bright lights, shopping malls and skyscrapers make the capital South Korea's number one destination. Seoul is easy to navigate with the Han River dividing the city into two main parts. Gangbuk, the more traditional and older side of the city, and Gangnam, which is south of the river and generally more affluent.
As the capital and the largest city in South Korea, it's no surprise that there are over 20 districts (gu) in Seoul, and each further separated into smaller neighborhoods (dong), all with a distinct feeling and characteristics. Neighborhoods and districts occasionally overlap and can be difficult to gain a clear sense of where things are, but after a short trip around and a little help, everything eventually falls into place.
Korean cuisine has adapted over many centuries and is now largely based on vegetables, rice, meats and seafood accompanied by a number of side plates. The popular dishes are spread out amongst ‘towns’, these are streets of restaurants each serving their interpretation of that dish. Every restaurant is in competition with next so prices are good and the food is outstanding. However, delicious food can be found all over the city, from the western delights found in Itaewon to high end sumptuousness in Apgujeong. Dining out is very popular and you may often see crowds gathering to get a seat at their favorite restaurants.
Seoul is much more than simply cosmopolitan city, in amongst the crowded streets visitors to Seoul will discover a wide array of historical sites, which include old royal palaces, markets and ancient temples.
People from all over Korea travel to Seoul to party, shop and play sport and visitors from all walks of life will find plenty to do here. Whether you want to play golf, enjoy the vibrant nightlife or watch a play at the theater, Seoul has something for everyone.
The capital of South Korea, Seoul is a thriving city that skillfully blends old traditions and style with modern culture. Seoul is simply bursting with interesting attractions and visitors will be able to explore ancient palaces, temples and historical sites, which are situated alongside modern amusement parks, aquariums and science centers.
Featuring a vibrant, multicultural atmosphere, visitors to Seoul are sure to receive a warm welcome. Getting around Seoul is simple as there are plenty of buses and underground stations located near most major attractions. Visitors will also find plenty of familiar aspects here such as bars, restaurants and theme parks.
Seoul is a real shopper's paradise as it features a large number of modern shopping malls as well as large street markets where a wide range of products can be purchased cheaply.
Koreans love to eat and dining out is a big event in Seoul. While there are plenty of gourmet restaurants to be found in the city, diners can also choose from a wide range of Western restaurants as well as street carts.
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