Hangzhou is the capital of its province, and as such it's one of the most important regional shopping centers. Tourists will find a mix of modern shops and traditional markets with just enough atmosphere to keep everything interesting.
This is a prominent wholesale shopping district for the province. Merchants buy bulk quantities of silk and Longjing tea, both of which are made in the area. Much of what's purchased is shipped to stores across China or even exported internationally. Wholesale markets are less atmospheric, but they can offer excellent bargains.
The Hangzhou night market is the best starting place for tourists, with its Mao memorabilia and souvenirs. If the novelty of this touristy market wears off, there are countless other shops and a few department stores in the city.
Downtown/Yan'an Road/Night Market
This is a typical Chinese night market with souvenirs, handicrafts, jewelry and knockoff brands. It's a fun place to stroll at night whether or not you plan to purchase anything. A visit to the night market requires plenty of bargaining, so it pays to look around to get a sense of what things cost.
Downtown/Xinhua Road/Silk City
This collection of 600 merchants is the best place to shop for silk textiles in Hangzhou. Whether buying yards of silk or delicate garments, this is the place for it. This is also a popular wholesale market for exporters.
Downtown/Wulin Square/Hangzhou Tower Shopping Center
The collection of boutiques and department stores of Hangzhou Tower is the modern counterpart to the faux brands of the night markets and wholesale district. The emphasis in this shopping complex is high fashion and international brands.