However, while there are plenty of stunning shores to explore, those who can bear to tear themselves away from the beach for a while will discover some unique and interesting cultural attractions revolving around the indigenous Fijians and the Indo-Fijian community.
The Fiji Museum and Kalevu South Pacific Cultural Centre both offer visitors a rare insight into the history and culture of the people who call Fiji home. Exploring the region's natural attractions such as volcanoes, jungles and traditional villages is also a good way to get a real feel for Fiji.
Located in the heart of Suva, the Fiji Museum is a must for visitors who are interested in the history and culture of Fiji. This informative museum displays a collection cannibal forks, war clubs, kava bowls, and other artifacts from traditional Fijian life.
Kalevu South Pacific Cultural Centre
Visitors can take a boat to the island of Kalevu to watch demonstrations of kava processing, handicraft production, fishing and cooking methods. There are daylong tours available at Kalevu South Pacific Cultural Centre, and well-informed guides provide a unique insight.
Located on the western coast of Viti Levu, this historic town is surrounded by intense natural beauty. Getting here is easy as direct transport is available from the airport and tour guides provide all-inclusive trips of the town and surrounding area.